Sri Lanka’s top apparel exporter Brandix has been adjudged Asia’s ‘Best Brand’ for the second consecutive year by the Chief Marketing Officer (CMO) Council and won three more awards at the 2012 CMO Asia Awards for Excellence in Branding and Marketing held at Park Royal, Singapore.
The Best Brand award is based on an independent evaluation by the CMO Council, which considers ‘Mind Share,’ ‘Market Share’ and ‘Commitment Share’ as the principal criteria for the accolade.
According to the CMO Council, the principal criteria used in selecting the winner of the Best Brand award encompasses a brand’s strength in the minds of consumers of the respective product category; a brand’s strength in a certain market in terms of consumers’ actual buying behaviour and a brand’s strength in encouraging consumers to buy that brand in the future.
People focus at Brandix was recognised by the award for ‘Best Talent Management Practices in Asia’ hosted by Universum Global, a world leader in Employer Branding and conferred by the World HRD Congress, while Ashanthi Fernando, Head of Group HR Operations was honoured with an ‘Achievers and Leaders’ award in the field of Human Resources presented by the Stars of the Industry Group. Additionally, Brandix received an award for the ‘Best In-house Magazine for the Group’s Viyaman quarterly periodical.
The Best Brand award statuette and a citation acknowledging ‘the valuable contribution made by the Brandix brand’ as well as the Best In-house Magazine award were accepted on behalf of the Brandix Group by Anuk De Silva, Head of Corporate Communications. The Talent Management award and the Achievers and Leaders award were accepted by Ms. Fernando.
The third edition of this prestigious awards event was attended by more than 200 senior leaders and decision makers from 25 countries across Asia.
Asia’s Best Brand Awards are judged by the Global Research Cell of the CMO Council - whose members control over US $ 200 billion in marketing spend.